Build a Life You Don’t Want to Retire From – Master Your Money, Gain Control, and Secure Your Future

Now there's a new way to approach your money to eliminate anxiety around finances, optimize cash flow, and confidently invest in your future.

Are You Feeling Behind?

If you’re feeling anxious about your financial future, uncertain about your investing strategy, or worried you’re simply “okay” but not thriving, you’re not alone.The truth is, the traditional financial system isn’t exactly designed to support your success. Banks, government programs, and outdated advisory models often profit more when you’re confused or stuck. But here’s the good news: it doesn’t have to be that way anymore.

Welcome to Master Your Money.

Most mid-lifers focus on chasing market returns and following cookie-cutter retirement formulas. As a result, they end up feeling overwhelmed by conflicting advice, anxious about market volatility, and worried they're falling behind their peers.I discovered that true financial freedom comes from strategic planning aligned with your personal values and goals - not Wall Street's agenda.So, if you want to master your financial future, and need clear, actionable guidance to achieve real results, then this is for you.

Introducing a New Way to Approach Your Money

Stop deferring your dreams to “someday.” Let’s build a life so fulfilling you’ll never want to retire from it—starting with mastering your money, regaining control, and creating genuine wealth.Master Your Money is a personalized coaching program building your roadmap to:

  • Eliminate money stress and uncertainty about your future.

  • Transform your mindset from scarcity to abundance.

  • Tap into your strengths to increase income and build meaningful wealth.

  • Design a fulfilling lifestyle without waiting for retirement.

The Master Your Money Framework

After working with hundreds of people like you, I developed a proven framework to help you get complete control of your financial life.

If you’re between 45 and 55 and are experiencing any of the following... Master Your Money will help you achieve the control and freedom you're looking for:

  • You feel behind in saving, investing, and retirement planning.

  • You’re “okay,” but you suspect you’re not doing everything right to maximize your financial potential.

  • The stock market and wealth-building strategies intimidate you, leading to avoidance and missed opportunities.

  • You feel bombarded by money news, sales pitches, and complex jargon—leaving you unsure of how to make confident decisions.

  • You want to build wealth now and design a life you truly love living.

Master Your Money will help you achieve the control and freedom you're looking for.


I'm Lloyd Easters, and I've spent over a decade helping families build lasting wealth, and along the way, I've grown a financial planning firm to nearly $2 billion in assets while transforming hundreds of clients' financial lives.I started this newsletter because I saw too many capable professionals making the same costly financial mistakes I once helped my clients overcome. What began as simple client education has grown into a comprehensive system for mastering your money at mid-life.Now I'm sharing everything I've learned about building generational wealth while enjoying life today.


10 Years From Today

Image you are sitting here 10 years from today. What do you want your life to look like? Take a piece of paper and write it out. Describe it in great detail. What 3-7 goals do you want to have accomplished?On your current path, how likely are you to achieve that life? Or, do you need to do need to make a change? In 10 years the status quo can be devastating...and it will be too late. Right now, you still have time to achieve financial, time and purpose freedom. But you no longer have time to waste.Live your life free from financial stress. Unlock true freedom of money, time and purpose. Take the first step today to Master Your Money.

Join countless others on their journey to financial freedom. Every week, I send one actionable strategy that helps you optimize your finances without sacrificing your family's current lifestyle.Each issue combines practical strategies and mindset shifts to help you make confident financial decisions, delivered in a clear, no-nonsense format that takes just 5 minutes to read. These insights don't rely on get-rich-quick schemes, but instead provide battle-tested approaches to help you build lasting wealth in any market condition.

Lloyd Easters | Copyright 2023
The Upper Curve | 3625 E 96th Street, Indianapolis, IN 46240

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Hi, I'm Lloyd...

I am the Integrator and Chief Investment Officer for Invst, a comprehensive wealth building and business consulting RIA. I led the launch of our RIA and helped 10X to over $1B AUM. I manage investment strategies for a billion in assets. I oversee operations, lead marketing, and make the trains run on time! That’s my day job.Personally, I’m on a mission to help people, like you, achieve amazing success in life. In most cases that starts with your money. A good friend told me "what's the good of all your accumulated knowledge and experience if you don't share it?" He called me out to share it with you.The early days
Picture me back in the day – a young man from Alabama. I didn't realize it then, but we didn't have much. My first job was at 14 (at the local TV station where I rode my bike to work), and by 15, I bought and fixed up a cool 1967 Mustang with my own cash.
I was the first in my family to finish college, and that set me on a path of different jobs, always striving for more. I learned about saving money, even tried my hand at investing during the tech boom, flipping real estate, rentals and various side hustles. Some things worked out, others didn't, but that's life.Life happens (when you least expect it)
Life threw me a curveball when I bought a mortgage company right before a big financial crisis in 2008. It went downhill fast – banks had no money to lend, and my business took a hit. I tried to tough it out, but things got worse, and I ended up losing everything – savings, business, you name it.
Starting over at 42 was tough, especially with a family to care for. But as things got better, I realized I had a new mission. I wanted to help folks like you overcome financial stress and achieve your goals.Starting over
As the economy began to recover I had to find new opportunities. The world was different, my personal world was different. I had to re-invent my career and literally start over in my early 40’s with three small children. My compound curve timeline was now cut in half! It was then I created a plan for the second half of my life. To get back what I had lost, PLUS more.
I did the hard work…so you don’t have to
In 2012, I joined a coaching program that changed everything. I set a goal to help a million people beat money stress. The past decade has been a journey of learning and discovery, and I want to share what I've found with you. I've created a process that works. I use it myself to become a millionaire in record time. I'm on track for my goals. Now I want to share that framework with you so you can get on track too.
My aim is simple: I want to help you take control of your life, find financial freedom, and build the future you dream of.

When you're ready, here's how I can help.

In addition to my free newsletter, Master Your Money, there are a few ways I can help you.

1. Cash Flow or Die is the first step in the Master Your Money OS. Until you master your cash flow, you will not be able to progress in any other area of your financial life. Master this one first. You'll get:
➡️ Cash Flow or Die
- Organization - can’t start until you know where you stand (3 worksheets)
- Financial house (inflow + outflow of $ + organization + structure)
- Two numbers you must know at all times - NCF and NW
- Cash Flow Formula (cash flow + profit + scale + time + exit)
For only $49 you'll get the principles and guidelines to master your cash flow. You'll set the foundation for eliminating financial stress and mastering your money. This video course is only __ minutes, easy to consume and easy to implement.

2. Schedule a 45-minute On-Track Strategy session. Sometimes it's better to just talk though it a bit. To get an objective perspective on where you are right now. During this call we'll:
➡️ Deep dive into your current financial life
➡️ Discuss your goals & dreams
➡️ Find out if you're on track for those goals
➡️ Identify gaps in your plan
➡️ Uncover the obstacles to reaching your goals
➡️ Map out a plan of action
➡️ Get a WealthBuilder account to track your financial life
For only $250 you can have peace of mind and/or a plan of action to achieve your goals.

3. The Journey to Financial Freedom OS: a do-it-yourself course of the exact system I use with clients to accelerate their wealth building potential. This course walks you through each step to live a life free from financial stress.In addition to a deeper dive into the 5-Steps foundation above, you'll get monthly group calls to answer your questions, deep dive into Money Mastery topics, get help to overcome roadblocks, and get new strategies to implement right away. This provides the clearest picture of what you need to do now to make your vision a reality.You'll also get set up in WealthBuilder, our proprietary software to help you track your progress, weigh financial decisions and project your retirement income. In WealthBuilder you're able to connect all of your financial accounts to see your entire financial life on one page in real time.Plus, you get all the tools, principles, guidelines and step-by-step directions on how to fully achieve a financial independence.

Journey to Financial Freedom OS

Coming soon. Email me at lloyd@lloydeasters.com to get on the waitlist.

Coming Soon

Thank you!

I look forward to hearing from you.